It usually follows that when the wind blows the insurance market
acts accordingly. Bracing itself the market hardens and prices go
up. It's logical; repairing wind damage costs money and insurance
prices increase to cover those costs. The wind blew in 2011 and
early 2012 so we should see firming in property and casualty
pricing in the next renewal cycle. What does the wind have to do
with Lawyers Professional Liability Insurance (LPLI)? Technically
nothing, but practically everything. LPLI is a subset of Casualty
Insurance and is dependent on the same reinsurance sources as the
general casualty markets. In other words, the industry as a whole
floats on the same tides.
In Theory
The economy and the insurance industry are intertwined in so
many ways that it is hard to look at the latter without analyzing
the former.
The insurance industry depends on
investment returns for that portion of its income that allows it to
keep premiums down. When investment income drops, premiums must go
up to cover the cost of losses previously subsidized by the
investment side of the business.
When the economy goes into
recession, claims frequency tends to rise for a period of three to
four years, as troubled business ventures attempt to find deep
pockets to avoid failure.
When the wind blows and the
insurance industry pays claims, it creates jobs in all sectors of
business as communities rebuild.
When the economy declines, insurance
premiums generally decline as people and businesses try to cut
expenses, which puts a heavier burden on insurance company
investment income to support claims cost.
In an economic downturn, interest
rates generally fall, putting pressure on the insurance industry's
investment income which in turn drives premiums up (theoretically)
to cover the cost of claims.
In any case, I think you get the picture that the relationship
between the economy and the fortunes of the insurance industry
can't be separated, nor can they be easily predicted. In a way I
like this tangled relationship, because as ALPS CEO and an
insurance industry leader, it requires me to think, speculate and
project just to keep ALPS in the game. The good news is that most
years I'm right and ALPS continues to be a strong player.
Right now the broad professional liability industry faces real
challenges as we see the claims prognostications coming true,
investment returns declining and the softest market many of us can
remember. The soft market needs to end in order to keep the
industry as a whole viable. Competition is good and I believe that
a single insurer can't meet the needs of all risks. Accordingly,
those insurers who recently entered the market hoping to grab
significant market share need to get realistic about pricing or
they will not survive. Let's face facts, loss costs for
professional liability and LPLI in particular have risen in the
past two years and there doesn't seem to be any end to that trend
in sight. The Wall Street Journal ran a good article a week or so
ago that really thoughtfully addressed the whole issue. Here is the
link so you can dig deeper if you like. It portents a need for
greater sanity in the market place and a greater understanding by
professional liability insurance consumers of what they really want
and need from their insurer. For so many, for so long it has
been about price. In these economic times price can't be King.
Particularly in this market, consumers need to understand the
coverage they need (certainly) and that all policy forms don't
provide the same protection or the same service. It's not simply
about premium. It's about how you want to be treated not only at
renewal and when a claim occurs, but throughout the entire
relationship. The other day one of our staff, Kiffin Hope, came
across a blog on what to look for when purchasing malpractice
insurance and shared it with me. As a blogger, I was impressed and
decided to
share it with my readers as well. I'll be interested in what
you think about it.
In Practice
This whole thought string took me back to the inception or
conception of ALPS when we set out to create a fairly priced stable
market for LPLI. It still amazes me what we accomplished and how
far we have come in the past 25 years:
ALPS remains the most stable market
in the country for LPLI. We don't leave markets when claims issues
arise; we price to the cost and work with our insured lawyers to
reduce the risk and keep the cost down.
We price our risks based on the
profiles of every lawyer in the firm so that just because one
lawyer in the firm has a high risk practice, the whole firm doesn't
pay for one lawyer's risk factors.
When you call ALPS you will be
greeted by Nancy or Kristine (real people), not an auto attendant,
and you won't get dumped into voicemail unless you want to go
there. I still believe in the personal touch.
Surprisingly, you will hear from us
throughout the year in a number of ways, not just when it's time to
collect more premiums.
Our technical services (Web
presence, social media, blogs, etc.) far outpace the industry as we
work to bridge the age range of all our insured lawyers. Our
website (www.alpsnet.com) serves as your electronic
portal to all our services and information.
Our Risk Management services set the
standard with our live CLE events, ALPS 411 blog, online
CLE and most importantly your ability to have one of our Risk
Managers actually come to your office and do a confidential risk
assessment at a very nominal cost.
Our personalized claims service is
individualized to each firm's needs on a claim-by-claim
basis. Our claims attorneys don't just manage the claim; they
provide invaluable assistance to you and your firm in returning you
to productivity.
It's all good stuff. ALPS has grown in many ways and I still
have a vision of how to make it better, stronger and more
responsive to our customer needs, even in this amazing time of
instant gratification, text messaging, social media and digital
handshakes. It all centers on what ALPS customers want us to be. We
want to do it your way on your timetable and without creating
additional stress or time pressure. Stay tuned as you see ALPS
evolve in the next couple of years.
The Future
To a great extent the economic crisis of 2008 changed the world
forever in that for the first time we got a glimpse of what Ayn
Rand (Atlas Shrugged) and George Orwell (1984)
predicted relative to corporate control and intrusion into
government and economic controls. We finally admitted that in order
to avoid a total meltdown we had to recognize that some corporate
institutions were "too big to fail" and that the populace and small
business would bear the burden of restoring the economy, not the
corporate giants. It's a bitter pill to swallow, but the reality of
what it means for the future actually gives our governments and the
people an opportunity to face realities sooner and on a more micro
level that will help us avoid repetition of the drastic meltdowns
of the past.
Interestingly, the property, casualty and surety insurance
industry faired pretty well through the last three and a half
years. There were only a couple of problems - the flight to
capital from other sectors into the insurance sector, and an
increase in claims frequency and severity for the professional
liability industry as a result of the downturn in the general
economy. All the additional capital put a damper on the natural
industry trend of increasing premiums to reflect the increased loss
expense. It was sort of a double whammy; on one side losses cost
rose and on the other investment income went down due to the
government forced interest rate environment designed to stimulate
the economy. Four years later, the loss costs have eroded some of
the capital base and the industry will need to move its pricing up
to make sure that it doesn't become a late casualty of the 2008
economic crisis.
Across the industry, pockets of leaders recognize the need for
stronger pricing to cover losses and have raised prices to prevent
negative solvency impacts. I am happy to say that I am one of them.
ALPS stands for stability in coverage. We must be in a leadership
position if we want to maintain our position as the industry
stabilizer. ALPS has also been the leader in its use of technology
allowing us to target the increases to the segment of our book
(areas of practice, firm size, limits profile) where the losses
occur rather than just a blanket across-the-board rate increase.
Some of you won't notice the difference; some will see a slight
increase and others will see increases that may seem high. Our
customer service staff and underwriters work tirelessly to make
sure that before a quote goes out of the office we get it right for
the firm based on the information we have.
What you Can Control and how ALPS helps that
process
The cleaner the application, the more complete the information,
the better the quote reflects the risk of an individual firm. I
have always viewed ALPS's relationship with our firms as a
partnership where ALPS takes the stress and concern off the backs
of our insured firms for all the potential risks that the policy
form and its endorsements anticipate. Whether it the stress of a
claim or the stress of making sure that the LPL policy fits the
firms practice profiles and client mix, ALPS commits to stand with
you and support you to get it right. We understand that policy
forms don't all look the same and can be modified to add coverage
or remove coverage by endorsement to make sure our insured firms
get the best fit. All this happens within the annual application
process. The more robust the discussion between our customer
service folks and you, the more complete the application becomes
and the better our underwriters can fit coverage and cost to the
needs of the insured firm.
Bottom line, I believe that the insurance market is firming
(moving toward a hard market) and we can all expect our insurance
costs, all P&C lines, to increase over the next year. The good
news for our insured lawyers is that we have prepared for it and
you can be assured that you will get the best, most stable coverage
at the best price from ALPS. Like anything else, you may find LPLI
coverage cheaper, but you won't find ALPS's quality coverage
anywhere at a lower price.
As always if you want any information about how ALPS calculates
rates and ultimately individual firm pricing, or just want to
comment on this blog post, please e-mail me at
<rminto@alpsnet.com> or call 1-800-327-2577. ALPS
policyholders can also call or e-mail their Account Manager to
discuss what this means to you and your firm. The rest of the world
can call or email Julie Patterson (1-800-367 2577,
jpatterson@alpsnet.com), Kevin Beasley (1-800-367-2577,
kbeasley@alpsnet.com), or Keith Fichtner (1-800-367-2577,
kfichtner@alpsnet.com).